Campaign Ideas

Fundraising is meant to be an enjoyable event for you and everyone involved. Therefore, you should try to base it around something you are passionate about and truly enjoy. The more creative you are and the more unique your idea is, the more effective and memorable the whole experience is. In the past, ideas have ranged from sport to cooking to fashion shows. Some inventive ideas include:



Choose A Campaign Name

The name is important to the fundraising and should convey the motive and nature of the event. Please be aware that ICM cannot be associated with events that use inappropriate words and our mission and integrity must be respected.


Choose a Date and/or Time Frame

Make sure to choose a date that suits everyone involved and doesn’t clash with any big events in the community you will be involving. This way, everyone can give more attention to the cause. It does not have to be a one-time event. Even if it is, you should allow yourself enough time for build-up to an event and follow-up afterwards. Events are more effective if people have put it in their calendars and prepared for it ahead of time. A good timeframe tends to be from two months to two weeks in advance.


Timeline Example

6 weeks prior  Choose a fundraising idea, name and set a goal 
6-5 weeks prior  Approve logistics - e.g. venue 
5 weeks prior  Approve materials - e.g. website, fliers, goodies, products 
5 weeks prior  Identify people to involve, including potential donors 
5 weeks prior Send a "Save the Date" / Invitation if needed
5-2 weeks prior Advertise, spread the word, raise funds
2 weeks prior Finalize details, send reminders
4 weeks after Follow up with thank yous, stories and announcement of funds raised
  Collect and submit donations (if haven't already)
  Give donors tax receipts if needed

Set a Goal

  • Setting an ambitious yet realistic target is advised as it helps people understand how certain amounts of money can impact those in need. 
  • Targets help people understand the urgency of the need and give them an idea of how they can tangibly help. 
  • Consider your target audience and what would be a reasonable yet challenging number for them. A goal can be broken down into smaller units as suggested amounts.

Here are some example of what certain amounts of donations can do.

Transform: HK$20,000 / US$2,500

provide Values, Health and Livelihood training for 37 families plus nutrition support, medical treatment packs and other resources.

Feeding the Hungry and Malnourished: HK$15,000 / US$2,000

support the transport cost for 45,000 nutritious meals to malnourished children and hungry families in poverty.

Medical Mercy Fund: HK$40,000 / US$5,000

fund special medical cases for acute medical emergencies for up to 25 patients.


Example of an online campaign:

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Prepare and Approve Materials

Using the ICM logo or name can be a great way to help increase awareness. They also make your fundraising seem more official in the eyes of an onlooker. These printed materials can take the form of stationery, letterhead, t-shirts, hats, posters, flyers, craft items and banners. They are great to give around as gifts and wear during the actual fundraising event.

Email [email protected] with your material drafts for approval. Approval may take one to two weeks.


For help to set up fundraisers in non-Hong Kong regions, please contact us directly.


Payment Methods

ICM is a registered charity in the Philippines, Hong Kong and the United States. Donors are eligible for tax-receipts from these countries as well as Australia and the UK depending on their payment method. All payment methods can be found here: However, it is recommended to choose and highlight one method that may be the most convenient for your target audience so that they do not feel that it is difficult to make a transaction. You can offer all the other options as needed.

Alternatively, you can collect the money and keep track of who has donated what amount so that you can aggregate to pass onto ICM in a lump sum. People can still receive their receipts if you have their names and donation amounts recorded.


  1. Your closest supporters
    Start with personally approaching and inviting 8-10 friends or family members who will support you in kicking off this campaign by donating, assisting with logistics and spreading the word etc.

  2. Your social groups and networks
    Think of clusters of people from your school, workplace, interest groups that would likely support you as a group, or there are some of them that would respond individually. You may consider either invite them as a group, or invite one or two individuals to support before involving the group for bigger impact.


After some planning, CLICK HERE to see tips on campaign execution!